A mazon is being forced to rethink many of the design decisions of its Kindle e-book reader after the introduction of Apple's iPad. The New York Times reported that Amazon assimilated multitouch screen maker Touchco into its Kindle engineering team last week ; since then, it reports the Kindle group has posted over 50 job openings for positions related to hardware design. Among the job postings is a Hardware Display Manager position, which asks that applicants "know the LCD business and key players in the market". [2]

This move sends one clear message: Amazon is not going to back down from a fight with Apple and its iPad. [1]