The digital advertising landscape in 2009 saw a notable decline in social network ad spending, a rare contraction in what was then a burgeoning sector. According to projections from eMarketer, total U.S. social network ad spending was set to drop by 3% to $1.1 billion, down from $1.2 billion in 2008. This reversal signaled that…
Social media has redefined how humanity connects, communicates, and catalyzes change. With the power to amplify individual voices and unite global communities, it has become a formidable tool for societal transformation. Here are ten (plus) ways to leverage social media to make a meaningful impact. Citizen Journalism: Ordinary people now have the tools to report…
In the rapidly evolving landscape of social media, where features often seem to change overnight, Twitter’s adjustments to its @reply system in 2011 represented a key moment of tension between platform growth and user experience. At the heart of the controversy was a simple yet powerful feature: the way conversations unfolded in users’ timelines. By…
We’ve all been told from a young age that we should be careful on the internet. The majority of us were likely taught at some point about the dangers of interacting with strangers online and sharing information with those we meet over social media. Despite the warnings that are often given on the subject, internet…